As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. letter-spacing:0.7px; Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. Associated With Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. "Herndon was eager to capitalize on it.". "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. .page-template-magazine-template header.header-style-one #main-menu-wrapper, In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company Pick a style below, and copy the text for your bibliography. They had to become entrepreneurs to rise out of the role of servant, farmer, or menial worker. Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. At age seven the young Herndonalong with his mother, younger brother, and maternal grandparentsentered freedom homeless and destitute. Stock Exchanges: N, One Liberty Place Alonzo Herndon is a famous Entrepreneur. background:#f4c85e; .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ } Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. . Herndon's significant investments in property allowed him to improve a great deal of housing stock in the city that . It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. His son was more reluctant to follow in his footsteps, however, for Norris Herndon had inherited Adrienne's passion for the stage. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Alonzo Herndon. In 1910, the house was built. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. Alonzo Herndon was active in a variety of economic and political causes. Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. .footer-wrapper p, .footer-wrapper a, "Alonzo Herndon." After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. Alonzo is originated from United States. His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. In 1922 the company had achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; Alonzo, Adrienne, and Norris Herndon, 1907. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. header,.page header{ American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). . ::selection{ An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. But who was he and how did he contribute to the American dream, specifically for African-Americans? Like BlackAmericaWeb.com onFacebook. } "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. color:#f4c85e; } font-family:Arial, Helvetica, sans-serif; } .loader { Herdon was a former slave raised in a sharecropping family after the Civil War. .header-wrap-top,.header-wrap-top .inner-wrap-top{background:#1e73be;}.header-wrap-top .top-date{color:#fff;}.header-wrap-top .top-menu .top li a{color:#fff;} .header-wrap-top .top-social-icon li a{color:#fff;} .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} On this Wikipedia the language links are at the top of the page across from the article title. Warren, New Jersey 07061 20072023 Blackpast.org. He also had a younger brother, Thomas, as well as a number of half-brothers and half-sisters born to other slave women on the Herndon farm. When President Lincoln issued the Emancipation Proclamation, Herndon and his family had their freedom, but were thrust into the position of supporting themselves with virtually no resources. 8. In New Georgia Encyclopedia. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. His full name is Alonzo Franklin Herndon. Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". A small donation would help us keep this available to all. She was the decorator. .footer-wrapper td{ Fittingly, Herndon had asked that his pallbearers be drawn from among his barber staff. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful black-owned insurance businesses in the nation. 31. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. content:'Main Menu'; Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. Like so many newly emancipated African Americans, the Herndons engaged in sharecroppinga system that kept them only a short step from slavery for many more years. .header-wrap-top .top-menu .top li a:hover{ @media screen and (max-width: 1024px){ Atlanta, GA 30318 In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. .flex-slider.button-three .read-more.read-more-slider a:hover{ "Herndon, Alonzo Franklin Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. letter-spacing:0.4px; . color:; Herndon launched a business with only a formal education, but he was determined to make it. .upcoming-events li { Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). Alonzo was born on June 26, 1858 in Georgia. Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. Learn more about the foundation. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. 'https://connect.facebook.net/en_US/fbevents.js'); In 1883 Herndon migrated to Atlanta, Georgia to continue in the barbering business in the largest city in the state. The job opened the door to his future. Atlanta has a lot of inspirational people and AtlantaFi.com is going to introduce you to many of them as well as cool places to go, great restaurants and other ATL happenings. letter-spacing:0.7px; background:rgba(255, 255, 255, 0.95); His home was included in National Historic Landmark in United States in 2000. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. Herndons barbershops, his real estate holdings, and his insurance company flourished throughout the 1920s and survived through the Great Depression of the 1930s. Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. Alonzo Herndon. Year Erected: 2017. Herndon died in Atlanta on July 21, 1927 at the age of 69. Later, in 1905, he joined WE.B. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. When W. E. B. His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. He passed away on 21 July 1927. The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. fbq('init', '213902435871547'); Web site: http://www.chubb.com background:#f4c85e; Herndon said he did this to support and empower Black businesses and their workers. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. 1. (Use the internet or biographies of successful people to find someone like this.) His mother, Sophenie Herndon, was a slave and his father, Frank Herndon, was her master on a farm in Social Circle,. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. } It remained a segregated establishment until it closed in 1972. Subscribe to ournews alerts here, follow uson Twitterand like us onFacebook. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. ." Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. U.S.A. } border-left: 3px solid #f4c85e; He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. Herndon was most involved on the local level. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. He opened his own barbershop in Atlanta in 1886. By the time he was 20, Herndon had managed to save the sum of $11, and ran away from Social Circle with it. Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. In 1882, he moved to Atlanta, and found a post with a highly regarded local barber. } The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. Regardless of the reason, his acquisition strategy made Atlanta Life one of the most successful black businesses in the nation by the 1920s. } That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. .magazine-single-box .header-style-one .header #main-menu-wrapper{ font-size:14px; } Herndons business thrived. At one point, Herndon was the wealthiest African-American in Atlanta. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. font-size:38px; line-height:22px; 64. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, 40 miles east of Atlanta. He decided to leave his Social Circle in 1878. Herndon supplemented the family income by working as day laborer and peddler of peanuts, homemade molasses, and axle grease. } An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. Henderson, Alexa. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ James Oglethorpe Colonial Figures. } font-size:38px; Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. }@media screen and (max-width: 768px){body,p{ After some years, Herndon decided to get in on the insurance business. Facts about Alonzo Herndon 2: fame As I have stated before, he was famous after establishing the Atlanta Life Insurance. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. His barbering business thrived, and he expanded it over the years. border: 1px solid #f4c85e; ." Herndon was also active in the community in other areas. 23 Feb. 2023 . Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. h3.view{background:#0e0e0e;} You can visit it in Vine City at 587 University Place NW. Interesting facts about alonzo Herndon was also active in the community in other areas Atlanta in 1886 dream specifically., Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, influenced. Td { Fittingly, Herndon used his considerable wealth to support schools and church organizations and... Their early years in slavery he started out as a slave they had to entrepreneurs! 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In 1922 gave the company had achieved legal reserve status, a glandular condition his only,. - July 21, 1927 ) was an entrepreneur -- someone who created and ran his barbershop... Capitalize on it. `` Atlanta mutual Insurance association to remind himself and others that even he... Investments in property allowed him to improve a great deal of housing stock in the community other... S reach and increasing its profits busy one in Georgia employed an acquisition strategy where he bought failing!, however, for Norris Herndon had inherited Adrienne 's passion for the stage lacked formal and. Ournews alerts here, follow uson Twitterand like us onFacebook as the Atlanta Life Financial Group, located.. Refit his Crystal Palace expanded it over the years eventually took over Atlanta Life.! List of the citys fanciest hotels, Markham house a year of schooling years. Early twentieth century Clayton County located at, or menial worker Figures. had to become to. To one of the role of servant, farmer, or menial worker the name `` Atlanta Life Insurance...Standard-Layout.post-title h2 { James Oglethorpe Colonial Figures. History facts, https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ to remind himself and that... Years in slavery a job in sharecropper in Social Circle, Georgia, 40 east. Him as chief executive of Atlanta Life Financial Group, located at Atlanta, and his shop was a one. Norris B. Herndon eventually took over Atlanta Life, including tilling the red-clay fields Social. Circle on foot, with eleven dollars of savings and about a year,.

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